Full production

The whole journey, from the first call to delivered goods. You own the brand; we run every step below, in person, in China.

Our process

Twelve steps, one team on the ground. Scroll.

01

Understanding your vision

Everything starts with a call directly with Abdessamad. You bring your vision, your references and your goals for the drop, and we build the full picture of what your brand needs before anything moves.

Abdessamad on a call at his laptop in the showroom

02

Design

Our design team turns your vision into sketches, built on trend research and a mood board aligned with your brand's direction. We refine them with you until every piece is exactly what you had in mind.

Hoodie and bomber sketches worked up in a designer's sketchbook, beside fabric swatches and mood-board references

03

Tech pack

We build the complete tech pack for every piece: materials, trims, stitch types, measurements, labels, packaging. Factory-ready documents, written the way factories here actually read them.

Full measurement guide page from a Directwear tech pack: size table plus the marked-up garment diagrams

04

Fabric sourcing

We source the right fabric for your product together with our factories: the exact weight, feel and quality your piece needs, at the real price it costs here.

Fabric swatch books spread on a table

05

Pattern making

We develop the patterns from your tech pack, engineered for production, not just for paper.

A paper pattern laid out on the cutting table in the factory, marked off against a wooden rule

06

Samples

Once the design work is ready, we personally explain your vision to the factories we work with, so there's no room for misunderstandings. Your samples come out exactly as you want them, not a version of it.

Working through sample details at the studio table

07

Sample quality check

Every sample is checked by us on the ground, piece by piece: measurements, stitching, fabric, fit, every detail against your tech pack. Fitting corrections run round after round until it's exactly right, and once it is, we grade across your full size range.

Inspecting garment samples piece by piece on the showroom floor

08

Sample shipping

We work with the fastest shipping channels in China. Your samples arrive in your hands in 4 to 7 days, anywhere in the world.

09

Bulk order preparation

We lock everything in with the factories and source every auxiliary material your order needs, from labels and tags to packaging. Nothing starts until every detail is confirmed.

Reviewing garment racks while preparing a bulk order

10

Production management

We're inside the factory during production, managing it directly and solving problems before they reach your order. Quality is checked throughout, so every piece comes out exactly like the sample you approved. And while we're there, you receive high-quality videos of your products being made, content you can use directly for your marketing.

On the print floor during a production run, steam rising off the presses

11

Final production check

Quality was already secured during production, so the final check covers everything else: quantities, sizing stickers, and every last detail before your order leaves the factory.

12

Freight shipping

Sea freight or air freight, whatever fits your timeline and budget. We handle the logistics so your products reach you quickly and safely.

Steps 01–12 · handled on the ground

Your production starts with a brief

Where your brand stands, what you want to make, what you want to spend. Twelve questions, and it lands on my desk.

Start your production

What we produce

Across knits and wovens, basics and technical pieces.

Tops

T-shirts, polos, long sleeves, tank tops, shirts, blouses, sweatshirts, hoodies, zip-ups.

Bottoms

Trousers, chinos, cargo pants, shorts, joggers, sweatpants, skirts.

Outerwear

Jackets, bombers, coats, puffers, parkas, vests, trench coats, windbreakers, technical outerwear.

Knitwear

Sweaters, cardigans, knit polos, knit dresses, turtlenecks, knit sets.

Denim

Jeans, denim jackets, denim shorts, denim skirts, denim shirts, denim sets.

Activewear

Leggings, sports bras, training tops, activewear sets, football jerseys, basketball jerseys, shorts, track pants, compression wear.

The finished t-shirt from behind, the whole back covered in embroidery
Digitizing file for the full back artwork: 325,305 stitches across 18 colours
Digitizing file for the rope charm motif: 72,826 stitches across 10 colours
Machine data sheet for the One Way Thousand Stories lettering: 36,824 stitches across 3 colours
The finished white t-shirt worn, front view

Case study

The 320K Stitch T-Shirt

The piece no factory in China wanted to make.

Mahmoud, a Germany-based brand owner, came to us with a t-shirt covered in complex embroidery across the entire back. He'd already been rejected by dozens of factories. Too complex, too technical, and none of them would run the 20 marketing units he needed for influencers before the bulk order.

We did.

Abdessamad walked the design through the right factories in our network and got it accepted. The final piece carried over 320,000 stitches, the highest count our partners had ever run on a single t-shirt. Delivered exactly as designed, ready for the influencer drop and the full production behind it.

Your product doesn't have to fit what's easy. It has to fit your vision.

Common questions

The real MOQ in China is around 50 pieces per style, and that's what I work with across my network. When a design gets more complex, technical construction, heavy embroidery, special finishing, it can go up to 100 pieces, but that's as high as it goes. Anyone quoting you 300 or 500 is either an agent or a factory that doesn't want your order.

Sampling takes around 10 to 15 days, and once you approve the sample, bulk production runs 20 to 25 days. So from the moment we start to the moment your order is finished, you're looking at roughly a month and a half. It shifts with complexity and order size, and Chinese New Year shuts factories down for two to three weeks every year, so I plan around that when it falls near your timeline.

Yes, and it's the one thing I won't start without. I need your measurements, your construction details, your materials, your trims. Without them I'd be guessing at what's in your head, and guessing is exactly where production goes wrong.

Ready to hand off your production?

Start with a call. Bring your vision, your references and your goals for the drop.